CRM for Automobile Industry
CRM for Automobile Industry - Boost your new car sales, cross-selling opportunities, and service revenue.
Boost your new car sales, cross-selling opportunities, and service revenue.
Ragini M20/12/20233 min reading time
Why used car dealers need a CRM?
CRMs help you sell things more efficiently by guiding you through the sales process. SuperCRM, for instance, makes it easy to track leads, negotiations, and deals.
- Showroom Executives: Give priority to leads and enhance conversion speed!
- Marketing Executives: Effectively interact with and cultivate potential buyers.
- Showroom Managers: Enhance the rates of converting inquiries into bookings.
- Field Force Agents: Minimize the number of canceled test drive bookings.
- Dealership Owners: Cut down on overhead costs and boost vehicle sales.
- Vehicle Aggregators: Facilitate the exchange of qualified buyers and sellers.
Try out SuperCRM for free!
Want to discover SuperCRM for yourself? Create your free account now and explore SuperCRM's messaging platform.
"We want to be reachable on all channels for our customers.""
Raj Mishra, Head of Marketing
Raj Mishra, Head of MarketingImprove vehicle buyer journeys
Ensure you never overlook incoming inquiries
- Establish a dynamic sales funnel by capturing inquiries from various sources, including:
- Website forms
- Social media
- Buyer referrals
- Walk-in dealership visits
- Aggregators
- Offline expos and auto-shows
Automate lead distribution workflows
- Distribute leads based on criteria that align with your business needs, such as showroom location, buyer's budget, vehicle preferences, or the lead's stage in the sales funnel.
- Limit lead assignments per salesperson to ensure an equitable distribution of tasks among team members.
Streamline response time
- Implement real-time notifications and automated responses across multiple channels for buyers.
- Utilize chatbots to collect buyer interests and inquiries.
- Develop email campaigns to share vehicle catalogs.
- Extend invitations for showroom visits through WhatsApp.
- Omnichannel approach for service and policy reminders.
Automate Your Vehicle Sales Process
Paperless workflow from enquiry to Delivery
- Automate communication touchpoints, streamline e-document collection, and minimize canceled bookings.
- Implement automated reminders for both salespeople and prospects.
- Facilitate document collection and verification through dedicated portals.
- Prompt buyers to finalize bookings with personalized prompts via WhatsApp chatbot and email
Integrate field force, Marketing, Finance and more
- Centralized management of all stakeholders on a unified platform
- Capture and monitor leads from various aggregators.
- Automatically verify and assign qualified leads.
- Distribute leads based on showroom, model, vehicle type, etc.
- Coordinate field meetings for executives.
- Initiate financing processes for buyers.
- Notify prospects about new inventory and promotional offers.
- Simplify partner onboarding procedures.
Boost cross-sales, upgrades and service revenue
- Identify upselling and cross-selling opportunities by tracking buyer interactions on your website and ads.
- Enhance customer lifetime value (CLV) and retention rates by proactively addressing cross-sell, upgrade, and service possibilities.
"We want to be reachable on all channels for our customers.""Raj Mishra, Head of Marketing
Raj Mishra, Head of MarketingManage field force and after-sales services
Field force mobile crm
- Efficiently plan and prioritize test drive bookings.
- Optimize meeting schedules for field representatives.
- Enable on-the-go updates and additions to buyer inquiries.
- Implement geo-fencing for task localization and field sales team tracking.
- Monitor field agent performance and generate funnel reports.
- Facilitate 1-click text/call options for quicker connectivity rates.
After-sale services
- Elevate after-sales services for enhanced customer lifetime value through streamlined and automated processes.
- Schedule timely reminders and alerts for vehicle servicing.
- Facilitate cashless vehicle insurance claims through finance partners.
- Identify opportunities from offers and exchange discounts.
- Provide updates on policy claims and renewal dates.
Revenue reports
- Showcase revenues categorized by showroom, sales executive, and unit-wise metrics.
- Evaluate Field Agent performance based on vehicle type and lead source.
- Analyze business trends at the city, area, aggregator, and buyer persona levels.