CRM for Automobile Industry

CRM designed for dealership.

Boost your new car sales, cross-selling opportunities, and service revenue.

Automotive CRM Software

Why used car dealers need a CRM?

CRMs help you sell things more efficiently by guiding you through the sales process. SuperCRM, for instance, makes it easy to track leads, negotiations, and deals.

CRM for Automobile Industry

Showroom Executives

Give priority to leads and enhance conversion speed!


Marketing Executives

Effectively interact with and cultivate potential buyers.


Showroom Managers

Enhance the rates of converting inquiries into bookings.

CRM for Automobile Industry

Field Force Agents

Minimize the number of canceled test drive bookings.

Automotive CRM Software

Dealership Owners

Cut down on overhead costs and boost vehicle sales.

CRM for Automobile Industry

Vehicle Aggregators

Facilitate the exchange of qualified buyers and sellers.


Improve vehicle buyer journeys

  • Establish a dynamic sales funnel by capturing inquiries from various sources, including:
  • Website forms
  • Social media
  • Buyer referrals
  • Walk-in dealership visits
  • Aggregators
  • Offline expos and auto-shows
  • Distribute leads based on criteria that align with your business needs, such as showroom location, buyer's budget, vehicle preferences, or the lead's stage in the sales funnel.
  • Limit lead assignments per salesperson to ensure an equitable distribution of tasks among team members.
  • Implement real-time notifications and automated responses across multiple channels for buyers.
  • Utilize chatbots to collect buyer interests and inquiries.
  • Develop email campaigns to share vehicle catalogs.
  • Extend invitations for showroom visits through WhatsApp.
  • Omnichannel approach for service and policy reminders.

Automate Your Vehicle Sales Process

  • Automate communication touchpoints, streamline e-document collection, and minimize canceled bookings.
  • Implement automated reminders for both salespeople and prospects.
  • Facilitate document collection and verification through dedicated portals.
  • Prompt buyers to finalize bookings with personalized prompts via WhatsApp chatbot and email
  • Centralized management of all stakeholders on a unified platform:
  • Capture and monitor leads from various aggregators.
  • Automatically verify and assign qualified leads.
  • Distribute leads based on showroom, model, vehicle type, etc.
  • Coordinate field meetings for executives.
  • Initiate financing processes for buyers.
  • Notify prospects about new inventory and promotional offers.
  • Simplify partner onboarding procedures.
  • Identify upselling and cross-selling opportunities by tracking buyer interactions on your website and ads.
  • Enhance customer lifetime value (CLV) and retention rates by proactively addressing cross-sell, upgrade, and service possibilities.

Manage field force and after-sales services

  • Efficiently plan and prioritize test drive bookings.
  • Optimize meeting schedules for field representatives.
  • Enable on-the-go updates and additions to buyer inquiries.
  • Implement geo-fencing for task localization and field sales team tracking.
  • Monitor field agent performance and generate funnel reports.
  • Facilitate 1-click text/call options for quicker connectivity rates.
  • Elevate after-sales services for enhanced customer lifetime value through streamlined and automated processes.
  • Schedule timely reminders and alerts for vehicle servicing.
  • Facilitate cashless vehicle insurance claims through finance partners.
  • Identify opportunities from offers and exchange discounts.
  • Provide updates on policy claims and renewal dates.
  • Showcase revenues categorized by showroom, sales executive, and unit-wise metrics.
  • Evaluate Field Agent performance based on vehicle type and lead source.
  • Analyze business trends at the city, area, aggregator, and buyer persona levels.
Questions & Answers

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Automotive CRM within the industry involves the management of interactions and the cultivation of strong relationships with both vehicle buyers and sellers. It serves to streamline sales and dealership operations while aligning teams and processes to enhance revenue generation

Automotive lead management encompasses the process of capturing inquiries from various sources, qualifying and distributing leads based on showroom, vehicle type, and location, sending omnichannel communications, and tracking buyer touchpoints from initial inquiry to delivery and post-sales.

  • Efficient management of inquiries and vehicle aggregators.
  • Monitoring and enhancing showroom executives' performances.
  • Improved buyer engagement.
  • Streamlined sales and inventory management.
  • Enhanced tracking of sales from different campaigns, showrooms, and agents.
  • Providing a centralized platform for buyer documents and conversations.
  • What achievements can automotive CRM software facilitate?
  • Increased operational efficiency.
  • Optimal utilization of financial resources.
  • Delivery of superior customer experiences.
  • Building proficient sales teams.

For a comprehensive automotive CRM, SuperCRM stands out as the top choice. Here's why it's considered the best:

  • It's the most cost-effective CRM available.
  • Easy setup and user-friendly interface.
  • Offers out-of-the-box integrations with telephony and marketing tools.
  • Supports custom automations tailored to your sales process.
  • Seamless inventory management by consolidating dealer and partner information on a single platform.
  • Mobile CRM functionality to manage the workdays of your field teams.

SuperCRM's automotive CRM starts at ₹900 per month per user. This pricing is particularly attractive for those seeking an end-to-end auto management platform covering inquiry, inventory, partner, and field force management.

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